Brand Experience Design
Guideline
T.Kim CPA Ltd
Brand Guidelines
Version 1.0
March 2025
Created by Littlerise
T.Kim CPA Ltd
Chartered Professional Accountant
T.Kim CPA Ltd’s brand experience is built on trust and professionalism. We are dedicated to supporting our clients' financial goals by providing optimal accounting and tax solutions. Rooted in these core values, our brand identity serves as the foundation for all T.Kim CPA Ltd services and communications, ensuring a consistent message across every client interaction.
T.Kim CPA Ltd’s identity is reflected across all brand touchpoints. Our logo, colors, typography, and document designs convey reliability and expertise, ensuring a clear and structured brand experience in every client communication.
At every stage of marketing activities, T.Kim CPA Ltd’s brand identity serves as the standard for decision-making. Maintaining a consistent voice and message at every interaction reinforces our reputation as a trusted financial and accounting service provider.
This guideline outlines the proper use and management of T.Kim CPA Ltd’s verbal and visual assets to ensure a consistent brand experience across all customer touchpoints. To maintain a brand identity built on trust and professionalism, all visual and verbal elements must adhere to this guideline, and any modifications require approval from the brand management team.
All graphic elements and images in this document are for reference only and may not be reproduced or used without authorization. Always use official digital assets provided by the brand management team, and the unauthorized external distribution of brand materials is strictly prohibited.
Brand Guidelines
Introduction
This brand guidelines prohibits the unauthorized removal of outside the
property of T.Kim CPA Ltd, Inc.
T.Kim CPA Ltd Brand Experience Design Guidelines 1.0
Issued in March 2025
©2025 T.Kim CPA Ltd. All Rights Reserved
Primary logo Design story
Overview
T.Kim CPA Ltd is built on trust and expertise, providing inclusive financial services. Clients not only receive accounting and tax support but also gain valuable insights into financial management.
Communication is at the core of T.Kim CPA Ltd’s identity. As an accounting and financial consulting firm, we emphasize transparent communication with our clients and offer tailored financial solutions, establishing ourselves as a trusted partner.
More than just an accounting firm, T.Kim CPA Ltd sets a new standard for financial consulting, helping clients achieve their long-term financial goals.
Primary logo Design story
The logo of T.Kim CPA Ltd is a structured design that visually conveys professionalism and trust, emphasizing systematic financial services and a client-centered approach.
The “T” shape in the left frame symbolizes the core values of a CPA: Trust and Transparency, and is directly linked to the accountant’s initials (T. Kim), reinforcing a strong personal brand identity. It reflects the firm’s commitment to providing stable and reliable financial solutions to clients.
The triangular structure beneath represents stability and expertise, highlighting the CPA’s role as a reliable partner in supporting clients’ financial success. The overall geometric composition achieves balance and harmony, establishing a brand identity well-suited for a modern and dynamic business environment.
Design Story represents the conceptual foundation behind a brand’s visual identity. It explains the inspiration, thought process, and design philosophy that shaped the logo, typography, color palette, and other brand elements.
A strong design story ensures that every visual component aligns with the brand’s values, mission, and personality, creating a meaningful and cohesive brand experience.
Brand design elements
Logo system
The primary logo letter grid and minimum clear space regulations for T.Kim CPA Ltd are as follows. To ensure the clarity of the logo across all brand touchpoints, it is recommended to secure adequate space from other elements that may cause visual clutter.
To maintain readability, a protected area must surround the logo, with the minimum margin set based on the vertical stroke thickness of the logotype. For a consistent brand identity, these regulations must be strictly followed, and the logo should not be altered in any form. If additional guidelines are required, they should be defined in consultation with the relevant department.
Primary logo
Grid/Clear space
Brand design elements
Logo system
The usage restrictions are established to ensure strict management of the brand identity. Modifications to the logo’s color, shape, or proportions are not allowed, and common misuses are illustrated for reference.
Any deviation from these guidelines may damage the brand image and create confusion in its identity. Please follow these regulations carefully, and if you have any questions regarding logo usage, consult the relevant department.
To maintain a consistent brand identity, these rules must be strictly adhered to, and the logo must not be altered in any form. If additional regulations are required, they should be defined in consultation with the appropriate department.
Incorrect usage
Shape/Proportion/Kerning
You may not modify
the shape of the brand logo.
You may not apply stroke
effects to the brand logo.
You may not alter the brand logo’s color to
anything outside the specified color guidelines.
You may not add any additional visual
effects to the brand logo.
You may not use the brand logo with background
images that severely hinder visibility.
You may not use the brand logo with
background colors that severely hinder visibility.
Brand design elements
Color system
T.Kim CPA Ltd's brand colors are applied based on circumstances, environment, and media as follows. The primary brand colors are used to represent the overall brand image.
To emphasize T.Kim CPA Ltd’s professionalism and reliability, black and white are used as the main colors, ensuring that clients can easily recognize important information.
Primary color palette
Values
T.Kim Black
R 17 G 17 B 17
C 0 M 0 Y 0 K 96
HEX 111111
T.Kim White
R 255 G 255 B 255
C 0 M 0 Y 0 K 0
HEX FFFFFF
T.Kim Dark Gray
R 111 G 114 B 113
C 0 M 0 Y 0 K 70
HEX 6F7271
T.Kim Gray
R 158 G 161 B 162
C 0 M 0 Y 0 K 50
HEX 9EA1A2
Brand design elements
Variation system
Brand elements
Brand application
Brand elements
Brand application
Brand elements
Brand application
Brand elements
Brand application
Brand elements
Brand application
Brand Experience Design Guideline
If you have any questions regarding brand and design application,
please contact the designated representative.
contact@littlerise.ca
Contact
T.Kim CPA Ltd
Chartered Professional Accountant